We speak to thousands of business owners every week. Our whole model is based on a certain proportion of them being unhappy with the accountancy work they already have done! Can you really say that this doesn’t apply to your own clients and that some wouldn’t meet with another provider if a competitor gave them a call?
Most cases of dissatisfaction simply come from the client feeling that they’re unimportant. Perception is everything: even if you’re doing everything possible for them behind the scenes, sometimes clients just need to be made aware of that. Obvious really.
Think about the clients you’ve lost in the past few years. What would they have been worth to you as paying customers for another decade? Never mind that; what about 3 years? It all adds up to a black mark on your bottom line.
There’s no such thing as a flawless client retention rate, but the good news is that with our help, you can make sure that you’re doing everything possible to show clients that you truly value their business, and nip-in-the-bud any problems that unless spotted early on, can easily progress to a point where your response is seen as too little, too late.
Don’t bury your head in the sand and accept your traditional attrition rate. Flawless client retention may be impossible, but it doesn’t mean you shouldn’t try. Isn’t that what the very best service provider would do?